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What You Need To Know About SEO
Posted by Cheri Marchio on 08 April 2014 04:22 PM


SEO or search engine optimization is a rapidly changing and misunderstood marketing tactic that is frequently misunderstood

If prospects don’t know your business by name they need to be able to find your website through internet searches.  A well optimized website will be rewarded with higher positioning in the search results.

77% of search users click on the top 3 organic search listings (87% on top 5 listings only) 

An audit and benchmark of your SEO and website Content Benchmark will determine how well your website can be found by your prospects and the amount of content there is to consume by your web visitors.  Additionally, how you compare to your competitors and how much work is recommended to be done to get you better search results.

SEO begins with 'the bones' of your website

A website will gain authority, be indexed more often and be rewarded with higher search results when it has a wealth of fresh content that engages visitors.

  • It’s important to drive traffic to your website and keep the traffic engaged once they arrive.
  • Website and page authority comes from traffic that generates click-through-rates (CTR) and uses conversion-rate-optimization (CRO) techniques (like call-to-actions) to engage the visitor.
  • The UX (user experience) is enhanced with mobile responsiveness, relevant content and the ability to access content that is meaningful for their search related to research, information, price shopping, purchase assistance, ecommerce, customer service, etc.

Changes and improvements to your website and web presence can be monitored and assessed for effectiveness when you have a clear idea of where you are starting and create a plan for implementation that includes goals and measurements.


Not all web visitors have a website destination in mind as they search

Some get their information from online groups and forums, through blogs, social media or pay-per-click advertising.  A sound web presence includes on-page (on your website) and off-page optimization (content, blog, social media, etc.).   

A good SEO formula: 10% architectural fixes + 90% content additions and optimizations can be a rewarding formula for SEO success

Structural or architectural components of your website have a small, about 10%, impact on your search rankings.  These are items that done alone will not substantially improve your rankings but as a part of an actionable SEO and Content update plan would be a cost effective investment.  Your biggest investment will bring about the best return on your prospects' search results that include your company's web pages and other web presence - content development.  People search for information with keywords and phrases.  Having content that matches search terms will help raise your search rankings.


Quick facts:

SEO is Built and Earned in Layers

  • Organic content and paid advertising
  • On-page (on the website) and off-page (elsewhere on the internet)
  • Coding (behind the scenes programming and property fields) and robust up-front content
  • And is and an on-going process to keep up with search changes and competitive influences

Your server or hosting environment, site architecture, domain authority, keyword ranking, fresh content to index and social signals all need to be evaluated in a good SEO plan.


Important SEO Concepts

  • Google averages more than one algorithm change for search per day.
  • A freshly launched website will take months to gather SEO ‘juice’.
  • Optimization of websites is a moving target – part art and part science.
  • Optimization should be accommodated for humans first and search engines second.
  • Great design does not necessarily equate to search engine optimization.
  • The homepage and every page of the website can be/should be optimized for a unique set of keywords.
  • The reality is that only a fraction of a site’s pages are visited often enough to warrant detailed optimization.
  • Optimization is primarily about relevant content and user experience for your ideal audience. 


While organically optimizing your website is a prudent business practice, alone it will not ensure superior search engine results rankings.

SEO is a multi-layered strategy.  Organic on-page optimization, optional pay-per-click advertising and off-page optimization offers an estimated 10% weighting factor for the importance of search results.  Organic optimization paired with content marketing completes a robust SEO plan. 

SEO is not an isolated event.  It is important to build optimization into your website architecture at launch and devise an on-going plan to measure traffic, response and competitive influences on search results. This plan must include content development, social media and a link strategy to compete in the marketplace.

The SEO and Content Benchmark is designed to provide you with the facts, figures and statistics that will enable you to begin making sound decisions to improve the Search Engine Optimization of your website. Evolve Systems is dedicated to providing you with a thorough and detailed report in order to insure the highest quality of success. 

If you are interested in the SEO and Content Benchmark offer - please contact your salesperson at [email protected] today.

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Please make sure you are keeping a local backup of your data.
Posted by Donald Raleigh on 11 March 2014 07:23 AM

Disasters are something we never like to think about. They only happen to other people, and when they do, it's their problem, not mine.

Evolve Systems recommends that you keep a local backup of your data at all times. Some things to keep in mind:

  • If you have an ecommerce site you should really have a backup schedule that mirrors your sales patterns. If you have high volume sales you should have a very frequent backup schedule (Hourly, Bi-Hourly, etc.)
  • You should make a backup of your site just prior to making any significant change to your site, and then again right after you are done.
  • At least monthly you should make a full backup of your data.
  • Don't forget about your local data as well as your server data!

Please take a look at and see if this is a service your company could use. 

Thank you for working with Evolve Systems, and Stay Safe!

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Network Solutions = issue with DNS
Posted by Marnie Ochs-Raleigh on 24 February 2014 10:26 AM

We have received calls from clients today their sites are down.  All of our servers have been tested and are up and running, the issue stems directly from Network Solutions "Net Sol" and if you have your domain name registered through their service.

Reports on: state they are aware of the issue and do not have an estimated time for the issue to be resolved.  If your a Twitter fan, here is an access point of communication:

If your running any Google Adwords and your DNS is with Net Sol we suggest putting your campagne on hold until the issue is resolved.

We offer solutions for our clients at and are happy to assist in any domain transfers to a stable platform.  If your interested in learning more email our office:  [email protected] or call 651-556-4641.

Thank you for being our client, we appreciate your business.



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Updating User Names and Passwords
Posted by Marnie Ochs-Raleigh on 20 January 2014 07:22 PM

As we start 2014 we are reminded of security, and the need to pay attention to user names (UN) and Passwords (PW).  We recommend on an annual basis your standard UN and PW’s be updated with creative, secure, memorable, case sensitive characters that contain letters, numbers, and signs.

Recently Tech Spot, an industry expert posted in their BLOG about the need to strengthen security, they gathered the most common UN and PW’s used in 2013, here is their top 25 most common passwords:  

  1. 123456 2. password 3. 12345678 4. qwerty 5. abc123 6. 123456789 7. 111111 8. 1234567 9. iloveyou 10. adobe123 11. 123123 12. admin 13. 1234567890 14. letmein 15. photoshop 16. 1234 17. monkey 18. shadow 19. sunshine 20. 12345 21. password1 22. princess 23. azerty 24. trustno1 25. 000000

If your being tempted to use one of the top 25 passwords, think again and protect yourself.  Remember, Evolve Systems does not store your UN or PW on file, if you request assistance please provide the information with the helpdesk ticket to speed our ability to make any enhancements you need.  Happy New Year and happy re-setting!

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Merry Christmas and Holiday Hours
Posted by Marnie Ochs-Raleigh on 23 December 2013 09:43 AM

As the holidays grow near, we're thinking of our friends, colleagues, and family, both near and around the globe. 

It's amazing that it's been one year since our move from Roseville to St. Paul.  We've settled in wonderfully to our new offices.  If you haven't been here for a meeting, training or lunch - we'd love to see you - please plan to stop by soon!

There are lots of exciting plans for 2014 in the areas of merchant services, websites and online marketing.  Keep watch for updates from us regarding news, training/seminars and opportunities to make 2014 a prosperous year for your business.

We will be celebrating the Holiday with our families and friends:

Christmas:  We are closed starting at 12:00 on December 24th, closed December 25 and returning on Devember 26th, 2013.

New Year:  Closed on January 1st, 2014.

We wish you peace, prosperity, and happiness during this joyful time, and all through the year.

To you and yours, Merry Christmas and Happy Holidays from the team at Evolve Systems!

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