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Oct
30
Homepage Recommendations for Your Website
Posted by Cheri Marchio on 30 October 2014 12:29 PM

For many of us 60-80+% of all of our traffic arrives at our website through our homepage  

Your homepage is a visual, SEO and functional workhorse for your web presence.  Keeping the design, functionality and content fresh will help you to attract and convert your web visitors.

So, where to start?  Start by asking a few questions:

  1. How long has it been since you have updated your homepage?  
  2. Was it originally designed to 'tell your story' or is it designed with the web visitor's needs in mind?
  3. How is it working SEO-wise and Google Analytics-wise?  Are you attracting the right kind of visitor, with low bounce rate and high click through rates to other pages?
  4. Does it relay the proper updated messaging for how you are doing business today?

Our checklist for your homepage

If not, we put together a checklist of recommendations.  We know that all suggestions are not right for every business - but these suggestions are really 'bare bones' concepts that all updated and successful websites need.

Your page header:

  • Logo that is clickable and returns visitors to Homepage - this is really an industry standard that most users are aware of
  • Tagline for your business - to help new visitors figure out what you do
  • A search box - to aid the visitor with something specific in mind
  • A phone number for quick contact information - make it clickable for mobile users
  • Social follow icons and a blog link - make it easy to find you elsewhere on the internet

Primary navigation options or menu items:

  • About Us - this is often the second or third most visited page after the homepage.  We want to know who we are doing business with.
  • Products - self explanatory
  • Services - self explanatory
  • Resources - quick links to things your prospects and customers need to know for support and education
  • Contact Us - a link to the contact page with a Google map and contact form

The body of the page:

  • Relevant, optimized, linked images - both search engines and people like to click on follow links and items of interest
  • Headline 1 <H1> a visual guideline humans and instructional meta tag for search engines to understand the page contents.  Also essential for keyword optimization.
  • Headline 2 <H2> a secondary heading or phrase that support the main headline - because we like summary information in small bites

Sidebar options:

  • Subscribe to newsletter - capture contact information from visitors to for remarketing opportunities like newsletters, emails, etc.
  • Offer - convince visitors to act now.  Give them a reason to click through and learn more.
  • Social Proof or testimonial - for new visitors proof is important to begin the trust cycle we build with all prospects

Secondary navigation:

  • Popular menu options - repeat popular menu items at the bottom of the page
  • Sitemap - used by humans and search engines seeking page content in an outline format
  • Privacy - Besides being prudent legal messages most analytics and 3rd party software require privacy statements.  

Footer:

  • Copyright Information - show your site is cared for and current - with the current year displayed.
  • NAP - Name, address and phone number - this is information and used by search engines for local optimization

So there it is - a hit list for updates.  We are happy to help if you are too busy or just don't care to make the changes yourself.  But do plan to keep your site fresh and updated and begin at the front with your homepage.


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Sep
19

It is truly amazing how many new things one can learn in a day, every day, day after day.  This article open my eyes to being even more diligent about my login and logout practices.

Brynne Tillman writes specifically about LinkedIn logins and how you may easily have several concurrent sessions open without your knowledge.  I followed the link she provided and found

out I had seven open sessions and many I did not recognize.

 

Multiple sessions can happen for several reasons.  You may in fact have several legitimate sessions open.  Having Facebook open concurrently on your desktop, phone and tablet will be common for many folks.

If you don't recognize the sessions indicated, logout for safety.  If you feel like you may have a compromised account, logout of all sessions and then go ahead and change your password.

 

Here's another article that explains the same issue and resolution for gmail, Facebook and Twitter.

 

Make it a practice to logout whenever you access accounts from public computers or publicly hosted internet hotspot.

 

Stay safe out there!


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Aug
29
Labor Day Holiday
Posted by Marnie Ochs-Raleigh on 29 August 2014 02:16 PM

In observance of Labor Day, Evolve Systems corporate office will be closed

Monday, September 1st, 2014.

Business will resume on Tuesday at 8:00 a.m. CST.  Should you have any questions, contact your sales representative or email:  [email protected]

 

Tickets submitted in the helpdesk will be reviewed for any emergencies over the long weekend.

 

We wish you a safe and happy holiday!


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Jul
2
Independance Day
Posted by Marnie Ochs-Raleigh on 02 July 2014 03:51 PM

 

In observance of Independence Day, Evolve Systems corporate office will be closed 
Friday, July 4, 2014.

Business will resume on Monday, July 7 at 8:00 a.m. Central as normal. Should you have any questions, contact your sales representative or email [email protected].  Tickets submitted in the helpdesk will be reviewed for an emergencies over the long weekend.

We wish you a safe and happy holiday!

 

 


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May
15

Keeping these activities separate will help to keep your focus, perspective and save time.

The posting part is relatively easy

Create goals that include the platforms you are using, the minimum number of posts per week and content you are going to post.

Where things can quickly get to be a big time suck is when you try to post, monitor and assess everytime you are in an account.  We recommend that you post 3 days per week one week and 2 days the next.  Use a tool like HootSuite to schedule posts to made during the days you are not scheduled to be posting activity.

Use the opposite days of the week to do only monitoring and maintenance activity and leave assessment for one day at month's end.

1-2 hours per day for 4 social media platforms should keep you connected to your audience and followers.

Here are the activities we recommend for the monitoring/maintenance days:

6 Steps to Monitor your Social Media Daily

1) Check Twitter for mentions, hashtags about your company ( 10 minutes ): Use tools like TweetDeckor Twitter Searchto monitor conversations about your company in real-time.  Make a tweet and schedule 2-4 more on Hootsuite.  Follow 3 new accounts, engage with 3 accounts and consider dumping 3 inactive posters.

2) Scan Google Alerts ( 1.5 minutes ): Check Google Alertsfor your company name, products, executives or brand terms. To set this up, enter your search terms in a Google Alert and select to receive updates as they happen or once daily.   

3) Check Google+ ( 10 minutes ): Check out your posts or new discussions. Make a post and create one for the company page too.

4) Check Facebook stats ( 10 minutes ): Visit your Company Page'sFacebook Insights. This can be found under the page's main photo if you are an admin for your page. Scan your active users and interaction stats. Check out your wall posts or new discussions. Make a post and schedule 2-4 more for the day.

5) Answer Industry-related LinkedIn questions ( 5 minutes ): Search for questionson LinkedIn that you or members of your company can answer. You can set up an RSS feed for specific question categories to go to your Google Reader as well. When you find a relevant question, respond and include a link to your website or a relevant blog post that might be helpful to your audience.   Create a post for your company LinkedIn page.

6 Use a RSS Reader to check feeds that are relevant ( 2.5 minutes ): Feedly, NewsBlur and Digg are just some examples.  Also set up RSS feeds for searches on your company name and industry terms in other social media sites. Similar to monitoring LinkedIn and Twitter, your Reader will serve as a great place to centralize your other searches too!

Tools that will help:  Message Matrix, Content Matrix, Blog Tag and Category Matrix, Master Credential List for Passwords.

 

Oh, there is one more thing, a big mistake can be to ignore social media.  Social media is an important tool for encouraging engagement, building trust and creating lasting relationships with prospects and customers.

Are you following us on social media?  We have lots of tips, news and important information.  We would like to follow you - please Link, Like and Follow and we will do the same.

Twitter:  http://www.twitter.com/evolvesystemsus

Facebook: http://www.facebook.com/evolvesystems

LinkedIn: http://www.linkedin.com/company/212211?trk=srch_hero_comp_name

Google+: https://plus.google.com/107601099718174761320

Evolve Blog: http://evolve-blog.com/

 

 

 


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