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May
20
EMV deadlines are looming, are you ready?
Posted by Jasmin Whiting on 20 May 2015 01:44 PM

Introducing EMV

As the threat of fraud increases, the U.S. is taking necessary steps to protect cardholders, merchants, and banks alike. EMV, which stands for Euro Pay MasterCard Visa, is the new standard for credit card authentication and protection in the U.S today. Credit cards will now be imbedded with an EMV chip which will greatly decrease the probability of fraud for both cardholders and merchants. Along with the new chip technology, comes new credit card terminals enabled to “read” the chips and process payments.

How are you at risk?

In October of 2015, there will be a fraud liability shift in the credit card industry. At the moment, if a cardholder’s card is compromised and fraudulent activity occurs, the issuing bank is held financially responsible for it. However, this October, the shift will make you, the merchant, liable for any fraudulent charges, no matter the amount. The fraud saying goes, “the one with the least amount of security pays the bill”. In order to protect against this great risk, merchants are relying on new EMV compatible terminals. While no one is guaranteed to be 100% safe from fraud, the EMV terminals are the absolute best bet to protect against negative card activity.

So, what’s the next step?

The next step is a simple one! We understand some small businesses today are on a budget, and don’t want to spend an arm and a leg on a new terminal. While we believe this one-time investment could save you thousands in the case of fraud, we wanted to offer a cost efficient terminal as well! One of the best EMV compatible terminals on the market today is the Ingenico iCT250. It has both chip & PIN technology, as well as its ability to accept NFC payments like Apple Pay.

We’ve even taken the extra step so once you purchase the terminal, it gets sent right to your front door; all you have to do is plug it in! Keep in mind that as the October 2015 deadline approaches, these terminals will be in great demand and may be difficult to get your hands on right away. We are encouraging merchants to purchase now while the inventory is full. If you are interested in learning more about our EMV compatible terminal, you can either e-mail us at [email protected] or call at 651-628-4000.

We look forward to speaking with you soon!


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Oct
30
Homepage Recommendations for Your Website
Posted by Cheri Marchio on 30 October 2014 12:29 PM

For many of us 60-80+% of all of our traffic arrives at our website through our homepage  

Your homepage is a visual, SEO and functional workhorse for your web presence.  Keeping the design, functionality and content fresh will help you to attract and convert your web visitors.

So, where to start?  Start by asking a few questions:

  1. How long has it been since you have updated your homepage?  
  2. Was it originally designed to 'tell your story' or is it designed with the web visitor's needs in mind?
  3. How is it working SEO-wise and Google Analytics-wise?  Are you attracting the right kind of visitor, with low bounce rate and high click through rates to other pages?
  4. Does it relay the proper updated messaging for how you are doing business today?

Our checklist for your homepage

If not, we put together a checklist of recommendations.  We know that all suggestions are not right for every business - but these suggestions are really 'bare bones' concepts that all updated and successful websites need.

Your page header:

  • Logo that is clickable and returns visitors to Homepage - this is really an industry standard that most users are aware of
  • Tagline for your business - to help new visitors figure out what you do
  • A search box - to aid the visitor with something specific in mind
  • A phone number for quick contact information - make it clickable for mobile users
  • Social follow icons and a blog link - make it easy to find you elsewhere on the internet

Primary navigation options or menu items:

  • About Us - this is often the second or third most visited page after the homepage.  We want to know who we are doing business with.
  • Products - self explanatory
  • Services - self explanatory
  • Resources - quick links to things your prospects and customers need to know for support and education
  • Contact Us - a link to the contact page with a Google map and contact form

The body of the page:

  • Relevant, optimized, linked images - both search engines and people like to click on follow links and items of interest
  • Headline 1 <H1> a visual guideline humans and instructional meta tag for search engines to understand the page contents.  Also essential for keyword optimization.
  • Headline 2 <H2> a secondary heading or phrase that support the main headline - because we like summary information in small bites

Sidebar options:

  • Subscribe to newsletter - capture contact information from visitors to for remarketing opportunities like newsletters, emails, etc.
  • Offer - convince visitors to act now.  Give them a reason to click through and learn more.
  • Social Proof or testimonial - for new visitors proof is important to begin the trust cycle we build with all prospects

Secondary navigation:

  • Popular menu options - repeat popular menu items at the bottom of the page
  • Sitemap - used by humans and search engines seeking page content in an outline format
  • Privacy - Besides being prudent legal messages most analytics and 3rd party software require privacy statements.  

Footer:

  • Copyright Information - show your site is cared for and current - with the current year displayed.
  • NAP - Name, address and phone number - this is information and used by search engines for local optimization

So there it is - a hit list for updates.  We are happy to help if you are too busy or just don't care to make the changes yourself.  But do plan to keep your site fresh and updated and begin at the front with your homepage.


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Sep
19

It is truly amazing how many new things one can learn in a day, every day, day after day.  This article open my eyes to being even more diligent about my login and logout practices.

Brynne Tillman writes specifically about LinkedIn logins and how you may easily have several concurrent sessions open without your knowledge.  I followed the link she provided and found

out I had seven open sessions and many I did not recognize.

 

Multiple sessions can happen for several reasons.  You may in fact have several legitimate sessions open.  Having Facebook open concurrently on your desktop, phone and tablet will be common for many folks.

If you don't recognize the sessions indicated, logout for safety.  If you feel like you may have a compromised account, logout of all sessions and then go ahead and change your password.

 

Here's another article that explains the same issue and resolution for gmail, Facebook and Twitter.

 

Make it a practice to logout whenever you access accounts from public computers or publicly hosted internet hotspot.

 

Stay safe out there!


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Aug
29
Labor Day Holiday
Posted by Marnie Ochs-Raleigh on 29 August 2014 02:16 PM

In observance of Labor Day, Evolve Systems corporate office will be closed

Monday, September 1st, 2014.

Business will resume on Tuesday at 8:00 a.m. CST.  Should you have any questions, contact your sales representative or email:  [email protected]

 

Tickets submitted in the helpdesk will be reviewed for any emergencies over the long weekend.

 

We wish you a safe and happy holiday!


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Jul
2
Independance Day
Posted by Marnie Ochs-Raleigh on 02 July 2014 03:51 PM

 

In observance of Independence Day, Evolve Systems corporate office will be closed 
Friday, July 4, 2014.

Business will resume on Monday, July 7 at 8:00 a.m. Central as normal. Should you have any questions, contact your sales representative or email [email protected].  Tickets submitted in the helpdesk will be reviewed for an emergencies over the long weekend.

We wish you a safe and happy holiday!

 

 


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