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Tips for Optimizing Your Website for Mobile Users
Posted by Jon Elfstrum on 04 November 2015 04:12 PM

When someone is mobile, they’re expecting an entirely different experience from the one they’ll get on your standard website. Here are some tips for improving the mobile experience for your site visitors:

Simplify
The first step in creating a mobile site is determining what content to include. Given the restricted amount of screen space, it’s important to determine what key pieces of information your visitors will probably be looking for. A store locator? Probably. A “Contact Us” form with 15 different fields to fill out? Not as much. It’s also important to keep the steps involved in going from entry point to purchase as simple as possible. Making your home page as simple as possible will make the mobile experience much less frustrating and time-consuming.

Utilize White Space
When designing any website, it’s a natural tendency to cram in as much information as possible. But fight that urge. Not only does white space give a cleaner, more sophisticated appearance, it also ensures that users can easily click the button they’re aiming for.

Do Not Use Pop-Up Windows
Navigating between multiple tabs and browser windows is more difficult on mobile and can cause slow load times. If you need to open a new browser window, make sure to provide instructions on how to navigate back to the original page.

Reduce the Amount of Text Entry Necessary
Do you suffer from fat-finger syndrome, which makes it difficult to use a smartphone keyboard? Most of us have trouble typing on tiny keyboards. When possible, use dropdown menus, checklists and pre-populated fields as a means of data entry. This helps minimize the challenges people face when typing text into a smartphone. 

Avoid Flash or Java
The obvious reason for avoiding Flash is that Apple products do not support Flash and have declared that they have no intention to do so in the future. Because iPhones make up about 30% of the smartphone market, a significant portion of your audience may not be able to access your content if you use Flash. Similarly, many phones do not support Java, and even if they do, using Java can be a huge drag on load time.

Those are just some basic tips for making your visitors mobile experience better. Feel free to submit a ticket with any questions you may have or call us at 651-628-4000.


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